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Brian Boyer

Creating a website continues to get easier and easier. There are all kinds of easy-to-use, off-the-shelf solutions for putting a website together quickly, and easily maintain it.

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My favorite by far is WordPress. It also happens to be the most popular. According to data from internet search research firm Alexa, in January 2020 WordPress was running 35% of the top 10 million websites. Last month (January 2021), WordPress hit 40%. That is clearly a big number and growing fast.

So why is WordPress so popular?

Hits design sweet spot of customization and ease

WordPress hits a sweet spot between customization and ease of use. There are platforms out there that are easier to use, such as Squarespace or Wix. But they don’t have nearly the number of options WordPress has in terms of customization.



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