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Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It

Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It


This week’s IAB’s conference got off on a consumer-centric start Monday morning as a top Google executive and a U.S. Senator made cases for giving consumers even more control over their
personal data.

Citing Pew Research Center data that 81% of Americans don’t believe the benefits of having their data …





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